A lot of people don't believe they can do anything to make a difference.

We can't make other people do what's right. But we can ensure that each of us as an individual does what's right. Do your bit and encourage your friends, relatives and colleagues to do theirs.

You might think that your effort is just a drop in the ocean. But a drop spreads ripples.

I believe that our every word, every action, has consequences and effects far beyond what we will ever know. So I try to be mindful of the consequences of my actions, knowing that somewhere, somehow, they will have an effect.

If I throw this plastic bag into the river, might it end up in the sea, in the stomach of an albatross, inflicting a slow and painful death?

If I don't recycle this glass bottle, then maybe not the next one, nor the one after that, over the course of my lifetime how many of my bottles will end up in landfill instead of being reused? Is that pile of bottles something I would want in MY backyard?

On the other hand, if I do the right thing – for example, if I ask for a paper bag in the store instead of a plastic one or, better still, take my own re-useable bag – might someone else notice my choice and decide to do the same?

If I take my reusable mug to the coffee shop instead of using a paper, plastic or styrofoam cup, how many disposable cups will I save in a year, in five years, in my life?

I found that when I started living in a more environmentally conscious way, it felt good. It made me feel like a better person. Give it a try and see if it works for you.

For more ways to help, buy the Blue Frontier Campaign book, 50 Ways to Save the Ocean, a positive and constructive manifesto that suggests what everybody can do to help save our oceans for future generations. Click here for a sample chapter.

Or buy a reusable bag or drinks mug, emblazoned with the Savage logo, from our online store.